Smokey gives us a gentle yet powerful reminder to prioritize safety and responsible around fire while enjoying the great outdoors. Wear it on your gear with pride, and let Smokey's watchful eyes inspire you and fellow adventurers to be vigilant, ensuring we protect our forests for generations to come.As an official licensed product, 10% of each sale goes back to the USDA Forest Service for wildfire prevention education. Thanks for helping Smokey Bear!Quick Specs:Patch Backer- 3"x4.5"Patch Dimensions- 2.2"x3"